Privacy Policy

Last update: March 4, 2024

This privacy policy describes how (the “Site” or “we”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from the Site or otherwise communicate with us. By choosing to use our website, you are accepting the terms of our Privacy Policy. If you disagree with our Privacy Policy, please do not visit the website. We reserve the right to change our Privacy Policy without notice, and your continued use of this site will mean you accept those changes.


Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security
number, email address or any information you submitted to the Website that
identifies you individually.


Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify, Omnisend, Google, Facebook, Bing.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Omnised, and UPS.

Customer support information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Omnisend and UPS.


We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

  • GOOGLE -
  • BING -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Aqua Morada will not collect any personally identifiable information about you unless you provide it. Therefore, if you do not want Aqua Morada to obtain any personally identifiable information about you, please do not provide to Aqua Morada any such information. You can visit and browse the Aqua Morada website without revealing personally identifiable information about yourself.

When you submit your personally identifiable information on the website, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. If you have questions or concerns about your personal data, please contact us.



We may use the personally identifiable information collected through its website to provide our services to you, which includes: helping to establish and verify the identity of users; opening, maintaining,
administering and servicing users’ accounts or memberships; offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers; improving the website, including tailoring it to users’ preferences; providing users with product or service updates, promotional notices and offers, and other information about Aqua Morada and its affiliates; responding to your questions inquiries, comments and instructions; maintaining the security and integrity of
its systems.


This information lets us process and ship your order, send order and shipping confirmations, and provide customer service. Unless you opt out of receiving our promotional communications, we may use some information to contact you about sales and special offers, new products or site features, and the like.

At any time, you can restrict the collection or use of personal information that is provided to our website. Every time you are asked to fill out a form, such as a user registration, you can check or uncheck the option to receive information by email. In case you have checked the option to receive our newsletter or
advertisement you can cancel it at any time.

This company will not sell, assign or distribute the personal information that is collected without your consent, unless required by a judge with a court order.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure,
please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated
decision-making to prevent fraud that does not have a legal or otherwise
significant effect on you.

Services that include elements of automated decision-making include:

  •  Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.




If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage
and further processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s GDPR


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized
agent to submit these requests on your behalf, please contact us at the address

This company will not sell, assign or distribute the personal information that is collected without your consent, unless required by a judge with a court order.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.



When you use our site, we may gather certain information that does not identify you individually. In order to understand how people use our website, we collect your IP address, browser information and reference site domain name when you visit us, as well as information about customer traffic patterns and site usage. We also use anonymous information to provide statistical information, in aggregated form, to our partners and other third parties to communicate how our users collectively use our site. We may use or share anonymous, or other non-personal information, such as the number of users who purchased a product or visited our site during a certain time period, in any manner we feel is appropriate.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store




Used in connection with access to admin.


Used in connection with navigation through a


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used to facilitate updating customer account

Reporting and Analytics




Tracking preferences.


Track landing pages


Track landing pages


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing &


Shopify analytics relating to marketing &


Shopify analytics.


Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more
information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


We collect
your e-mail address when you subscribe to our emails or newsletter. Except to our third party agents (our marketing team, etc., as described below), this information is not shared with any third parties for any reason. If you no longer wish to receive our newsletter at any time, follow the "Unsubscribe" instructions located within each newsletter.


We use your personal information to fulfill orders, provide customer service, ensure your
compliance with our site’s rules, or for editorial and feedback purposes (to the extent that is explained when you provide the information). If we wanted to publicly post any of your personal information, such as a letter that you have written us, we would ask your permission prior.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is
complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement


Third party agents, subsidiaries, affiliates and partners may sometimes assist us in marketing, analytics, shipping or stocking orders, providing customer service, fraud protection, and the like. These parties may have access to your personal information, as needed to perform their functions. They are contractually obligated to protect your confidentiality and security. They may not use, sell, distribute or alter your data in any way other than to provide the requested services to the Website.

We may employ software and other resources from third-party companies and individuals on our websites. For example, these companies could be order processors, payment partners, analytics providers and other content partners. These third parties have access to your personal information only to perform
specific tasks on our behalf. Any information accessed by these third-party technologies is governed by the privacy practices of those third-party technologies. Aqua Morada does not control and is not responsible for the collection of information by such third-party technologies.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you
can understand the manner in which your personal information will be handled by
these providers.

In particular, remember that certain providers may be located in or have
facilities that are located a different jurisdiction than either you or us. So
if you elect to proceed with a transaction that involves the services of a
third-party service provider, then your information may become subject to the
laws of the jurisdiction(s) in which that service provider or its facilities
are located.

As an example, if you are located in Canada and your transaction is processed
by a payment gateway located in the United States, then your personal
information used in completing that transaction may be subject to disclosure
under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party
website or application, you are no longer governed by this Privacy Policy or
our website’s Terms of Service.



We may use or disclose personal information if required to do so by law or in the belief that such action is necessary to conform to applicable law, to comply with legal process served upon us or the website, to protect and defend our rights or property, the site or our users, or to act under emergency circumstances to
protect the personal safety of us, our affiliates, agents, or users, or the public.


This website
may contain links to other sites not operated by Aqua Morada Beachwear,
affiliates of Aqua Morada Beachwear or third parties. Please be advised that
the practices described Aqua Morada Beachwear's Privacy Policy do not
necessarily apply to information gathered through these other sites. They may
send their own cookies to you and collect your data or solicit your personal
information. Always be aware of where you end up. We are not responsible for
the actions and privacy policies of third parties and other websites.


By using this site, you represent
that you are at least the age of majority in your state or province of
residence, or that you are the age of majority in your state or province of
residence and you have given us your consent to allow any of your minor
dependents to use this site.


If you are under 16 years of age, no information should be submitted to
us without the consent of a relevant parent or guardian.


This website is directed toward and designed
for use by persons aged 13 or older. We will not approve applications of, or
establish or maintain accounts or memberships for, any child whom Aqua Morada
knows to be under the age of 13. Aqua Morada does not solicit or knowingly
collect personally identifiable information from children under the age of 13.
If we nevertheless discover that it has received personally identifiable
information from an individual who indicates that he or she is, or whom Aqua Morada
otherwise has reason to believe is, under the age of 13, Aqua Morada will
delete such information from its systems. Additionally, a child’s parent or
legal guardian may request that the child’s information be corrected or deleted
from Aqua Morada files by contacting us at


These services are not directed specifically at children under the age
of 16. We will not knowingly collect or use personal information from, anyone
under the age of 16. Assure that your child does not give us personal
information online without asking your permission.



Any contest or
sweepstakes relating to AQUA MORADA Swimwear will be accompanied by a set of
rules that will specify how the information gathered for your entry will be
used and disclosed, if it is different than as described in this Privacy
Policy. Personal Information will be collected only if you voluntarily submit


information you share in public areas, such as message boards or feedback
sections, becomes public, and therefore this Privacy Policy does not apply to
any information you choose to make public. Please be careful about what you
disclose and do not post any personal information that you’d prefer to keep


We may update this Privacy Policy from time to time in order to reflect,
for example, changes to our practices or for other operational, legal, or
regulatory reasons. Your continued use of this site after any changes to this
Policy will be regarded as acceptance of our practices around the most current
privacy and personal information policy.



You have the ability to review, change and/or correct the personally identifiable information you provide us by e-mailing us at If you are a registered user, you can also review, change or correct your personal information at any time by clicking here. You may request that we deactivate your account by e-mailing us at

You can also correct or update your personal information by logging in to this website and changing your account preferences.


You can always opt out of receiving email messages and newsletters in the future. When we request information, we also offer the opportunity to opt out. You can also change your selections by following the "unsubscribe" instructions contained in our promotional emails.

From time to time, Aqua Morada and its affiliates may wish to send you message updates about products, promotions, security or the administration of the Website or other updates. If you would prefer not to receive future email communications from Aqua Morada and its affiliates, you can opt out of receiving promotional communications from us by:

- Clicking unsubscribe at the bottom of Aqua Morada emails.

- Changing your account settings on the Website

- Contacting customer care :



Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at